This Privacy Policy describes how Reef Kinetics SAL (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from https://www.reefkinetics.com (the “Site”) or use our mobile application.
By accessing our Site, you agree to the terms of this Privacy Policy.

1. Updates to Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or operational needs. Updates will be effective as of the date they are posted. Customers are encouraged to review this page regularly.

2. Information We Collect

a. Device Information

When you visit the Site or mobile application, we automatically collect certain information, including:

• Web browser type, IP address, time zone.
• Cookies installed on your device.
• Pages viewed, referral sources, and interactions with the Site.
• Device ID and configuration when using our mobile app.

b. Order Information

When you place an order, we collect:

• Name, billing and shipping address.
• Payment details (processed securely via third-party providers — not stored by us).
• Contact information (email and phone number).

c. ReefBot Device Data

• Bluetooth access is required during device setup.
• Location data is used only for Bluetooth scanning when the mobile app is active or in the background.
• Notifications may be sent to registered devices.

d. Children’s Data

Our Site and products are not directed to children under 18. We do not knowingly collect data from minors. If we learn we have collected such data, it will be deleted immediately.

3. How We Use Your Information

We use the information collected to:

• Process and fulfill orders (including shipping, invoicing, and confirmations).
• Communicate with you regarding your order, account, or product updates.
• Screen for fraud, unauthorized use, or security risks.
• Improve our Site and app experience (analytics, troubleshooting).
• Send promotional communications, if you have opted in.

4. Sharing Your Information

We share personal information only with trusted third parties, including:

• Payment processors (e.g., Visa, MasterCard, PayPal).
• Shipping providers (e.g., Aramex and regional couriers).
• Analytics and advertising services (e.g., Google Analytics, email marketing tools).

We do not sell, rent, or trade your personal data.

5. Data Retention

• Account and order-related data is stored securely until you request deletion, unless a longer retention period is required by law (e.g., tax/accounting regulations).
• If you delete your account, all associated personal data will be removed permanently, except for records we must retain to comply with legal or regulatory obligations.

6. Cookies and Tracking

We use cookies, log files, web beacons, and pixels to improve functionality, measure traffic, and deliver personalized content.

You can disable cookies via your browser, but some features may not function properly.

7. Your Rights

a. EU/UK (GDPR)

You have the right to:

• Access, update, or delete your personal data.
• Request data portability.
• Restrict or object to processing.
• File a complaint with your local data authority.

b. US (CCPA – California Residents)

You have the right to:

• Request disclosure of categories of personal data collected.
• Request deletion of personal data.
• Opt out of the sale of personal data (we do not sell data).

c. Australia

We comply with the Australian Privacy Principles. You may request access to your personal data and corrections at any time.

d. MENA/GCC

We comply with applicable data protection laws in the Middle East, including restrictions on cross-border data transfers.

Requests to exercise your rights should be directed to [email protected].

8. Security

• All data is stored in secure databases behind firewalls.
• Payment transactions are encrypted using SSL/TLS and handled by certified third-party providers.
• While we take strong measures to protect your data, no online transmission is 100% secure, and we cannot guarantee absolute protection.

9. International Data Transfers

Your information may be processed outside of your country, including in the United States, Canada, and Lebanon. By using our Site, you consent to such transfers, which are subject to adequate safeguards under applicable laws.

10. Do Not Track

We do not alter our data collection practices when a Do Not Track signal is received from your browser.

11. Contact Us
If you have questions, concerns, or requests about this Privacy Policy, please contact us:

[email protected]
https://www.reefkinetics.com
Reef Kinetics SAL
Kharrat Building, 6th Floor, Pasteur Street, Gemmayze, Beirut, Lebanon